Seriously, magazine publishers. Your own specs should not be so hard to provide.
When my client sends me this:
Full page bleed: 8.4"*10.6"
Full page non-bleed: 7.6"*9.8
It forces me to send you this email:
"I was given these specs for measurement: [pastes specs]. Our ad will bleed. Is 8.4x10.6 the trim size that I should then add bleed to, or does that number include the bleed? And if the latter, please let me know the exact trim size, as well as any relevant live area, so I can verify proper placement of elements."
And your answer to me is this:
"You can send us the ad in full bleed with 8.4"*10.6"."
That doesn't actually answer at least two of my questions. This ad is due to you tomorrow, and guess what? I'm out of the office tomorrow. And now it is after 6pm and I bet you're gone for the day and I won't get an answer until tomorrow. So that's pretty fucked up.
Seriously. Bleed. Trim. Live. Three specs every fucking publication should be able to provide in their sleep. WTF is wrong with you? Why do I have to ask for this even once, much less twice??
ETA: any other LJ tumbleweeds out here have an interest in a fb comm for this? I feel like everyone has migrated over there now; would we have a place to bitch amongst ourselves with commiseration again if we did?
Since our job market has taken a severe hit recently I took it upon myself to go "freelance". I did these Menus a client and right off the bat i knew this was a horrible idea. "You know Michael I am a bit of a graphic artist myself" he told me. "I want my Menus to look like this !" he holds up the most god awful layout i ever saw in my life. The color layout was a joke, the worst script fonts in the world and pictures taken with his cell phone. " Now I want "facts" on every page and use a lot of clip art!! I also want my kids put in and add Old cars" They have nothing to do with the theme of his place. So after i do my best to fix this god awful mess he starts his rant about why his kids are not in it and how i used the wrong cars and I could have done a better job myself I get it done for him. I give him the price he tells me i am over charging him and as payment He gave me a bag of Cookies... But I sure am glad he is a bit of a artist himself
This sort of thing comes up to raise the eyebrow...
Last week I got a request that I re-send a client some concept comps in JPEG form rather than the PDFs I had originally sent. Since my contact was an AOL user, I just figured some typical AOL craptasticness, and/or the client not having the tech awareness of Adobe Reader (!). So I just sighed, and output JPEGs from InDesign and off into the email void. It's not all that unusual for clients not all that tech-aware. But AOL users are usually not very. Plus, AOL has been known to still mutilate graphic attachments from time to time.
But a few days later I get a call from one of my vendor contacts. He needs the "original art" for the sign art that my clients gave him to produce.
"What sign art?" I ask.
"They said you designed it."
"I've just done concept comps, but I haven't built any final art for anything. I don't even have a sign-off on any of the designs yet. What are we talking about here?"
So I had him send me the art they sent him... and sure enough, it IS my art. One of the designs clipped out of the comps, and the file was titled "JpegFile.jpg" Of course, its a 575 x 350 px image @ 72 DPI... and RGB, and patently worthless for printing an 18" x 24" lawn sign. So I ran out the artwork in inDesign from the original files, set it up at size for 2-color printing, and sent my guy a Press-ready PDF. Took all of a half hour.
In the email I included the note, "Nice to know that they really know what the heck they're doing over there!" But he appreciated my help. Gotta love working with pros.
I usually don't ascribe to malice when simple incompetence will suffice. I've dealt with technically challenged clients before; it's a reason I have "Consulting" as a provided service of my studio. But this time I am thinking we've got a little of both going on here. They don't understand the tech, they don't understand printing processes, and my contact doesn't seem to understand Design Processes, like comps, sign-offs, and final art. But they also seemed to have tried to sidestep me and go on the cheap and lift a lo-rez comp to a printer to try and fix. But they did pay the deposit, but are they really that clueless? Maybe - they COULD have printed the piece from the original PDFs of the concept art files. That's postscript vector art, but they obviously didn't realize that. Duh. AND... it's still cheaper - and way faster - for me to prep the existing art than form my printer to try and replicate it from scratch from a low res JPEG!
The client is a political candidate. It's gonna be a long campaign dealing with these people. *squint*
Though you would appreciate this story from the Telegraph. What to show next time a client asks to "just google it".
Is Tom Ford selling used cars?
Second-hand car salesman Dale Wurfel's tongue-in-cheek advert would have you think so, but Tom Ford is unlikely to see the funny side.